We’re Rena and Eric, the founders behind
Papaya Reusables.

Or, as you might know us:
the Reusable Paper Towel people.

We’ve spent the last 6 years scaling our brand to $70M, entirely through Meta ads.

Six years ago, we weren’t ad experts.
We were new founders,
trying to sell a product online.

So we did what most scrappy entrepreneurs do: opened up Meta Ads Manager, had absolutely NO IDEA what we were doing, and started figuring it out.

We created and tested thousands of ads,
obsessing over what actually make someone stop scrolling,
and psychologically convinces someone to buy.

• We wrote the scripts
• Held the cameras
• Edited the videos
• Launched the campaigns
• And analyzed the results ourselves.

No agencies. No outsourcing.

Just a lot of trial and error, late nights, and a borderline unhealthy fascination with performance marketing.

As the ads started going viral, we kept getting the same DM:

So after hearing that question hundreds of times, we’re finally opening
the doors to Ads by Papaya.

We’re not an agency.
You won’t get handed off to a junior team.
You’ll work directly with us, the founders.

We did it for Papaya.

Now we’re doing it for brands like yours.

Maybe you’re a DTC brand already spending money on Meta.

Your ads worked for a while. Maybe some are still working.

But you constantly see performance slip. Creative fatigue setting in.

You’re always on the hunt for a fresh winner.

That’s our specialty.

Maybe you’re crushing it on Amazon.

You have a great product.
You have reviews.
You have sales.

But you’ve never successfully cracked Meta ads.
Which means you’re potentially leaving an entire growth channel untapped.

We can help.

Maybe you’re selling through Retailers.

Big box stores.
Independent boutiques,
or Faire Marketplace.

You already know people want your product.

Now imagine you had an entire other channel driving revenue for you.

We can get you started.

Maybe you’re at the very beginning.

You have a product you believe in.
You’ve invested your time and money.
You know it deserves attention.

You just don’t know where to begin when it comes to creative.

We’ve been there, too.

In fact, it took us an entire year to crack
our first revenue generating ad for Papaya.

The good news?

You don’t have to spend a year figuring out for yourself.

Let us take our learnings and expedite your success.